Evidently, Bic has decided that women can’t use normal pens and has decided to market a pen specifically for us. “Bic for Her” they call it because we need more pink crap. [I am not the only person who finds this demeaning and stupid. They have been inundated with sarcastic reviews on Amanzon.] I tweeted my indignation about this, and I asked what else do they think women need especially for us. You know, pink stuff. Do we need special hammers and power drills? I was quickly informed that the pink insanity does not stop with pens. There really are tools marketed especially for women, and yes they are pink. There are Little Pink Tools, which quite frankly make me want to hurl. There is also Tomboy Tools, which seems to be almost anything as long as it is pink. As if women can’t or won’t use something if it is not pink.
To be clear, I actually like the color pink. I use it in doses in my home decorating, and I have plenty of pink clothes, shoes, and jewelry. It is not my favorite color though. Pink does not mean something is “girlie,” and something does not have to be pink to be feminine. I am sure plenty of little girls love the color pink, but not that many women do. Women don’t need pink things just like girls don’t need pink legos or any other pink toy just for them. You know what kind of legos little girls like? They like legos, plain and simple. We could do a lot to end gender stereotyping if we stop shoving pink frilly stuff at girls and “manly” toys like guns and trucks at boys. If a girl likes pink and frilly stuff then great, but don’t assume just because she is a girl that that is what she wants and wouldn’t want to play with trucks and other stuff. And vice versa for little boys.
My sophomore year of college I moved into an apartment with several roommates. While moving in, I needed some basic tools. I think I was putting together a desk or something. I went to Walmart, and I bought a toolkit called Do-It-Herself. Yes, it was actually called this, and all the tools had baby blue handles, except for tools like the socket wrench, which were pure metal. I didn’t buy it for the silly name, and I certainly didn’t buy it because everything was matching baby blue. I bought it because it was a toolkit with a nice selection of basic tools that came in an organized, easy to store carrying case. I actually still have many of those tools, including the pliers, socket wrenches, and screwdriver. I still have some of the screwdriver bits too, but of course the philips bit has been replaced numerous time. It was a nice toolkit that fit my needs at the time. Looking back, I guess I should be happy that it wasn’t pink because evidently companies have decided that’s what we really want.
I am currently renovating the third house I have ever owned. I have renovated all my houses. With each house, the renovations have gotten more intense, and I have done more and more of the repair and renovation myself. Over the years of home ownership, I have bought more tools and replaced old ones or upgraded to better ones. Years ago, I bought a power drill and small drill bit case with bits of about ten different sizes. It served most purposes. Then years later, I bought a drill bit case with about 30-40 different sizes of bits. Last year I bought a circular saw, reciprocating saw, and a rotary tool. I’ve rented those before, but if you do enough renovation, it is cheaper in the long run to just buy them. You can also buy higher quality power tools than you can rent. Also when you rent, you have to buy your own blade anyway. And no, none of the tools I have bought since that original toolkit have been baby blue or pink or any other girlie color. I don’t buy tools because of how they look. I buy, or try to buy, tools that will last, that will work well, and that are reasonably priced. I would never buy a pink tool, partially because it is stupid, but also because if the tools is being sold because it is pink, then it is probably not being sold because it is a good quality, reasonably priced tool.
In short, women don’t need pink tools! We need good quality tools with easy to understand directions. We want them reasonably priced and easy to use. In the case of power tools, we want them to come to come with safety features, so we or anyone else who uses them doesn’t injure themselves. In short, we need exactly what men need.
For the record here are my tools, or almost all of them at least. You will notice a few baby blue ones from my original, aforementioned toolkit. However, not a single pink one among them.